DESIGNS
Every Detail Has a Purpose
Good design is built on thoughtful decisions. Every layout, graphic, and interface is an opportunity to communicate clearly, solve problems, and create experiences that are both functional and visually engaging.
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Lexus by PCM Group — The Executive Weekend SUV
A social media content series developed for Lexus by PCM Group, highlighting the RX 500h through lifestyle-oriented visual narratives. Combining premium imagery, refined typography, and strategic messaging, the artwork conveys comfort, versatility, and executive luxury while maintaining the elegance of the Lexus brand.
──── Visual Communication · Brand Consistency · Digital Marketing
East Indies Mansion — Chinese New Year Event Guide 2026
An editorial content series created for East Indies Mansion to showcase notable Chinese New Year events and cultural celebrations in Penang. Through a series of visually consistent artworks, the project combined cultural narratives, bilingual content, and event information to help travellers discover authentic festive experiences while strengthening the hotel’s destination-focused brand presence.
──── Layout & Information Hierarchy · Brand Identity · Digital Content Design
Nam Keng — A Place That Speaks Penang
A destination-focused social media content series created for Nam Keng Hotel, featuring a selection of Penang’s iconic landmarks and less-known hidden gems, presents travellers with a captivating visual guide. Through a visually pleasing layout, purposefully planned content and the hotel’s refined aesthetic, the series encourages guests to explore the city’s rich cultural heritage beyond their stay.
──── Layout & Information Hierarchy · Visual Communication · Creative Concept Development
Friends & Family Noodle Library — Promotional Content Series
A promotional social media series developed for Friends & Family Noodle Library, designed to showcase signature menu items. Through bold typography, food imagery, and playful graphic elements, the project aimed to create attention-grabbing content for digital audiences, highlighting the restaurant’s offerings and unique brand personality.
──── Typography · Digital Image Manipulation · Illustration Integration
SOMETEA — Magnolia Tea Collection Launch
A social media campaign created for SOMETEA to introduce the Magnolia Trio collection through an elegant blend of product storytelling and editorial-inspired design. By combining warm photography, refined typography, and a cohesive visual system, the campaign highlights each beverage’s distinctive character while reinforcing the brand’s contemporary tea-house identity.
──── Brand Identity · Typography · Visual Hierarchy
AvoMilk — Spend & Win Giveaway Campaign 2026
A digital promotional campaign for AvoMilk‘s 2026 New Year giveaway, featuring announcement creatives, prize showcases, and participation guides. The design combined festive visual elements, clear information hierarchy, and strong brand integration to create an engaging marketing campaign across social media and digital platforms.
──── Layout & Information Hierarchy · Brand Identity · Marketing Communication
BULB84 — Retail Brand Identity Applications
A branding and merchandise design project that translates BULB84‘s visual identity into a cohesive collection of retail applications. Through a unified graphic system, bold typography, and purpose-built merchandise, the project reinforces a consistent and modern brand presence across multiple customer touchpoints.
──── Brand Identity Design · Character Customisation · Print Production
Aurella — Beauty eCommerce Website Revamp
A premium eCommerce website revamp developed for Aurella to refine its digital shopping experience in line with the brand’s new identity. Blending minimalist aesthetics with user-centric navigation and conversion-focused interfaces, the revamped website enhances product discovery, showcases exclusive beauty collections, and delivers a seamless online shopping experience across all devices.
──── eCommerce UI/UX · Conversion-Focused Design · Layout Design
Privilege Boutique — Luxury Beauty & Wellness Website
A premium website developed exclusively for Privilege Boutique, designed to elevate its online brand presence and enhance customer engagement. The website integrates exquisite aesthetic design, responsive interfaces, user-centred navigation, and multilingual accessibility to present the brand’s personalised luxury treatments and wellness services while delivering a seamless experience for a diverse audience.
──── UI/UX · Information Architecture · Luxury Brand Design
Apex Retail Group — Corporate Website
This corporate website was developed for the Apex Retail Group with the aim of establishing a refined online presence that reflects its leadership in premium retail management. Through clear page layouts, consistent branding and well-organised content, the website not only provides a seamless browsing experience but also comprehensively showcases the company’s services, regional partnerships and industry expertise.
──── UI/UX · Information Architecture · Corporate Branding
LKK Kwang — Corporate Website
A responsive corporate website developed for LKK Kwang to modernise its online presence and showcase its fishing products and manufacturing capabilities. Combining clean layouts, industrial photography, and a clear content hierarchy, the website enhances product discovery while reinforcing the brand’s professionalism and trust.
──── UI/UX · Responsive Design · Layout & Grid System
